Phone: 866-962-9111

ABD Financial Services, Inc. was founded by President and CEO – George Watkins. The vision of the firm is quite simple: families and small businesses need clear, concise and easily understood information to make financial decisions that will define their future. Whether its life insurance in Houston, TX or investments, we guide with factual analysis. Any agent representing the company should be professional, prepared and thorough – it’s the core of our code of conduct.

George entered the financial services industry in 2004 after spending 20 + years in an unrelated line of work. His former career was R&D in the telecom industry and a short period in the oil industry. He has a Masters degree in Electrical Engineering from Illinois Institute of Technology in Chicago IL, an MBA from Capital University in Columbus OH, and graduated from Harvard’s Graduate School of Business Administration. During his years in the telecom and oil industry he held positions as a technician, a Member of the Technical Staff, Manager and Director for numerous technical responsibilities.

Although the technical and financial industries are different, there are a number of similarities: customer satisfaction, a thorough understanding of the industry’s products and services, and exhibiting professionalism in all we do.

In addition, Mr. Watkins brings something else to the financial services industry. He knows what it’s like to have a 401(k) and to watch its performance over time, he knows the struggles of putting kids through college and saving for that event; he has lived the choices of budgeting Houston life insurance premiums versus other demands for those funds. In short his has lived and continues to live the Mantra:

Asset Protection + Asset Growth = The Future

So when you sit at the kitchen table with your financial professional, think about the life experiences he or she brings to the table. Ask yourself if your financial professional understands your situation and whether he or she can define practical yet optimal solutions to meet your Houston, Texas life insurance needs.